New Prosocial Program
All kids should have access to a bright future
Comcast Spotlight wanted to make commitments to improving served communities and making a positive impact. For the 16 million kids who come from families struggling with extreme poverty, getting school supplies can make all the difference in the world to their future success. The kids helped today may be future leaders of tomorrow!
Comcast Spotlight partnered with the Kids in Need Foundation, an organization dedicated to ensuring every child is prepared to learn and succeed in the classroom. Included in each backpack are school supplies, a Comcast Internet Essentials brochure on how families can receive low-cost internet through Xfinity, and a personalized note from a Comcast Spotlight employee.
Promotional/Recap Video:
Photo Moments:
Select Campaign Assets:
Results:
5,200
Backpacks Provided ('18-'19)
11,200,000
Media Impressions
550
Participating Employees
Select Press Mentions:
- La Voz: Five Hundred Students in Denver Received Donated Backpacks (08/29/18)
- NBC 10 Boston News at 4 pm, 5 pm and 6 pm (09/05/18)
- Tap Into East Orange: Comcast Spotlight Teams Up with Kids In Need Foundation to Provide More than 2,600 Children Across the Country with School Supplies (09/19/18)
- East Boston Times Free Press: Students at James Otis Elementary School Receive Backpacks, School Supplies from Comcast (09/20/18)