As the senior manager of brand and industry relations at Comcast Advertising, Lee Singletary has been a valuable partner on our Seize the Awkward campaign, and he played a key role in bringing our first attribution study to life. We talked to him about what inspires him, why talking about mental health is more important than ever, and the best advice he’s ever received.
Kelly Apostolidis: Tell us a bit about your career journey. What led you to Comcast and what energizes you the most about your work?
Lee Singletary: I got my first taste of what it means to get paid for something you love to do when I started building websites as a teenager. Leveraging my creativity to bring a company to life with a brand identity and, eventually, a website proudly sharing an organization’s vision in the digital age was thrilling. I knew early on this provided value to everyone from the small business startup to the CMO of a major brand because websites tell stories and good ones answer the “why” for customers.
A passion for storytelling has been the common thread in my career thus far, and while there are many similarities among all the areas I’ve focused on in my work — website design, journalism, communications, brand and content marketing — empowering organizations with the tools and insights to grow is what energizes me. It’s the reason I currently curate content on Xfinity X1 intended to inspire BIPOC and women business owners and lead a team that produces content aimed at helping marketers succeed in their advertising endeavors. In a time when there are a myriad of ongoing challenges in our world, I’m grateful to work for an organization that prioritizes initiatives and projects that help create a better and more equitable one for everyone.