For the past couple of years, I’ve had the opportunity to lead presentations and workshops focused on brand building for various organizations and initiatives. These engagements started during the pandemic, but we’re back in person, and I couldn’t be more relieved (this sort of thing works best when conducted live). Typically, my schtick is around brand creation—leading a few-hour session to help a team of creatives, business owners and/or investors figure out how to bring their fledgling brand to life or re-brand entirely. But I’ve noticed a significant uptick in brands who want to go a step further by bolstering their content marketing efforts specifically.
No stranger to this space (I did head up the content marketing operation for a team at Comcast Cable for several years), I’ve created a new workshop geared expressly to help marketers, business owners and the like take their content marketing to the next level.
Tell Your Brand Story Like a Content Marketer is a newish presentation + workshop I’ve developed for clients who want to do just this—amp up the content outputs and drive engagement. We skip the rudimentary “5 Ws,” and “style guidelines,” opting for a more tactical approach where we flesh out content ideas aligned to an organization’s key narratives. We concept ideas and workshop how best to create, amplify and measure them in a way that optimizes success.
I’m a few clients in, and feedback shows the material is resonating! Click below for a couple highlights from a recent activation at Aramark’s corporate headquarters.
Want to learn more about bringing a 60-90-minute in-person or virtual workshop to your organization?