Event Activation

What better way to show how Comcast Spotlight connects brands with audiences than with a custom mosaic wall, populated with photos of top brands representatives and their potential advertising audiences.

Results

The wall was populated with more than 1K photos over a three-day period, creating intrigue among the top markers in the U.S. attending the ANA Masters of Marketing conference. The KPIs below show how the mosaic wall created brand affinity with Comcast Spotlight’s potential customers.

16,172,217

Total Impressions

3,016,893

Humans Reached

10,616

Social Media Likes

Photo Mosaic Activation

When Comcast Spotlight launched their new brand campaign, the ANA Masters of Marketing Conference was the perfect place to do it. The four-day conference hosts a wide-range of companies on the exhibition floor, which provides an opportunity for marketers to interact directly with some of the top, widely-recognized brands.